Hello, Hola, Здравей, I’m Ani.
Product girl with a marketing background and passion for UX. Focused on creating digital products that solve real user problems and bring value to accelerate growth.
Check out my Portfolio
Get a sense of my work
Services
I work with businesses of all sizes to help bring ideas to live products, drive product development, craft effective, scalable solutions to user problems that are easy, pleasant to use, align business and user goals, and take a human-centered approach to problem solving.
Apart from pure digital and software product management and development disciplines, I also specialize in other areas which are crucial for product management and my communication / marketing skills can further accelerate growth.
Some AWESOME companies I’ve worked with
What They Say About Me
I have been working with Anita for a year and half. Anita has been, as a product owner, a key player in our IT team. She always want to take the best decision by searching deeply the answers, and asking to technical teams, clients, marketing … She is a hard worker who never give up on anything, and always find something to cheers up. She is a breath of fresh air and will light up your routine by being positive and smilling all day long. Appart from her personality Anita is a person who always want to learn new stuff, it can be technical, in term of organization or anything related with productivity. She is also a risk taker and does not take the easy path if it is not the best one to take. She is putting herself at the service of a group, and it has been a real pleasure to work with her.
Florian Bouchot, Tech Lead
D-EDGE Hospitality SolutionsWorking with Anita is very pleasant, she is very helpful, friendly, smart and professional too. What i like about her as product manager, she is actively engage with every of country reps to understand the needs in each market to ensure the product will meet the market needs. Her explanation during our bi-weekly update for product is also very clear and well communicated.
Venny Wong, Indonesia Country Manager
D-EDGE Hospitality SolutionsI mainly worked with Anita on a performance analysis application for hoteliers. As a product manager, she has this rare talent for making the most of any situation and the people around her. She has been positive, curious and efficient in all the projects we have worked on. She is both product and technical oriented. Whether in the UX research phase or during usability testing, I was impressed with Anita’s ability to conduct interviews and spark dialogue. If I had the chance, I would love to work with her again in the future.
Sophie Alram, Senior Product Designer
D-EDGE Hospitality SolutionsAnita is a very effective SEO partner. She’s passionate and goes above and beyond on all deliverables. In the 3 years I’ve worked with Anita, she’s always bringing forward innovative ways to improve SEO performance.
Salina Daya, Direct to Consumer Lead
Church & Dwight CanadaAni is a great colleague, very reliable and responsible. She takes on any challenge with enthusiasm, provides multiple alternatives and recommends the best solution for both the company and the clients. At the time we worked together, she was a great Business Analyst with strong background in SEO, for which I asked her support on several occasions. I would love to work with you again, Ani!
Xavier Elvira, Project Manager
NetcentricI worked with Ani on several projects – she was my main point of contact for all the organic search related questions. I was impressed by her expertise, proactive approach, very strong communication skills and organized style of work. Within the areas which are very new to her she demonstrates not only how quickly she learns but also ability to find creative solutions.
Ani is also great at transferring the knowledge and collaborating with cross functional teams as well as working across locations, adjusting to the needs of teams or individuals.
GALINA DVORETSKAYA, ECOMMERCE MARKETING DIRECTOR
Cimpress Inc.Professional. Inspiring. Passionate. Helpful. I’m very pleased with working with Anita. I consider her a valuable Marketing partner. Anita has helped us mark a sustainable growth with strategic thinking, ongoing SEO activities, development and execution of innovative digital content and SEO initiatives.
KAIVAN DAVE, ECOMMERCE DIRECTOR
Having Ani in the SEO team was a game-changer for all of us. During her time at Lastminute.com she contributed to restructure the team adding lots of value to the long term strategy which we are seeing the benefits now. Apart from her undoubted brilliant technical SEO knowledge, she is very friendly, a truly team worker and leader and brings lots of positivism to the team. I would certainly recommend Ani at any role managerial SEO role.
Adrià Izquierdo
SEO Manager UK, Lastminute GroupOne of the most practical and inspiring talks at last week’s Brighton SEO came from Anita Valentinova, on the topic of using Python to automate SEO.
BEN DAVIS, EConsultancy
Latest Musings
I’ll share with you my musings on product management, marketing, growth, user research, UX, data, conversions and beyond.
Remote Work Productivity: Tips for scrum masters and product managers
I´ve been dreaming of working remotely for quite some time and I´m happy that I´ve found a company which fully embraces remote work, Vistaprint. Apart from being in an awesome company of amazing talents and technology, Vistaprint gives employees the opportunity to be full remote workers. This, among other reasons, was the reason why I…
Continue Reading Remote Work Productivity: Tips for scrum masters and product managers
How to regain product focus for growth in 2021
Have you made your product New Year’s resolutions or not yet? It´s first of March, but it´s never late to take a step back and think about them. You might have been caught in the infinite work loops, refining your product roadmap, managing stakeholders, product communication, new features which have been on the backburner for…
Continue Reading How to regain product focus for growth in 2021
Product considerations – what to do when you redesign a product
The time has come and you need to redesign and re-engineer your product or a key product functionality. What do you do next? How do you inform customers? (more…)
Continue Reading Product considerations – what to do when you redesign a product
Handy Tips for Cleaning your Product Backlog Quickly and Efficiently
Handy tips to organize the big marathon and start cleaning your product backlog right now! (more…)
Continue Reading Handy Tips for Cleaning your Product Backlog Quickly and Efficiently
Inspiration
We act as though comfort and luxury were the chief requirements of life, when all that we need to make us happy is something to be enthusiastic about. – Einstein