I specialize in digital product development, software as a service (SaaS) products and ecommerce product management. Please, review my product portfolio since 2014.
Passionate about solving complex problems, finding solutions and driving cross-functional teams in dynamic environments to create value.
Here you´ll find some of the great products that I collaborated on.
Table of Contents
Vistaprint
Product 1: AI-powered enterprise analytics dashboard for customer experience and Voice of the program
Type: Internal Product development
Technologies:
- Natural Language Processing
- Looker
- Analytics
- Dashboard UX
- Snowflake, SQL to explore various data points and think of customer´s problems to solve with data intersection
What I did
Data product manager to transform raw customer interactions into an intuitive, easy to use and actionable insights dashboard in Looker.
Results
- Drove the dashboard migration from Tableau to Looker
- Led and energized key stakeholder discussions to empower the team and build a robust roadmap
- Low fidelity mockups for dashboard redesign, UX research
- Solid competitor research to Inspire product development
- Initiated capacity planning for a better release management and team effectiveness
- Identified opportunities to increase business value from our growing data repository
Highlights
Data science project management
Dashboard audit and UX planning
Launched an important new product for website migration and CARE interactions in 3 months with 3-person team /I as PO, data engineer and an analyst/ with fast feedback loop for quicker agile development
Product 2: Internal Content Management tool for Vistaprint Promotique websites
Type: Internal Product development
Highlights
- Wrote detailed technical requirements (product requirements document).
- Prepared and prioritized user stories, defined an MVP based on end customer impact and level of effort.
- Worked directly with engineering and design teams to deliver key product features.
- Coordinated the launch of product features and prepared training for internal users.
Product 3: SEO Product owner
Type: Digital Marketing
Highlights
- Wrote detailed technical requirements (product requirements document).
- Prepared and prioritized user stories, defined an MVP based on end customer impact and level of effort.
- Specifications for Sitecore CMS.
- Worked directly with engineering and design teams to deliver key product features.
- Coordinated the launch of product features and prepared training for internal users.
Upshelf.AI
Product: AI-powered Digital Shelf Analytics Dashboard for Ecommerce
Type: Startup SaaS
Technologies and tools:
- Image recognition
- Figma
- Zoho
- Walkme
What I did
Growth product management
Overall responsibility for driving customer retention, including strategy, idea generation, and project prioritization.
Promoted product management with Scrum, agile transformation and the adoption of Scrum development processes while facilitating ceremonies and coaching product development and design teams.
Conducted customer interviews and user research to drive a key dashboard redesign with customer centricity in mind
Drove the redesign of the dashboard´as landing page and consolidation + breakdown of messy report pages
Empowered product design team to fix important UX issues through continuous enhancements
Low fidelity mockups and product specs for faster product design and development
Initiated a robust customer onboarding process
Results
- Introduced best practices for dashboard design
- Built new charts and data visualizations that let data speak for itself
Upon taking product ownership of Upshelf, I moved the software development team to agile methodologies and evangelizing scrum, resulting in shorter product development cycles.
- Launched an automated product onboarding for faster SaaS growth and better customer retention /Appcues, experimented with Walkme first/
- Led product UX re-design effort of the core SaaS product to reduce the platform onboarding time for clients by 150% and increased activations by 50%!
- Analyzed and reworked user navigation flows
- Revamped dashboard navigation to make it simpler and quicker to use
Product images
D-EDGE
Type: SaaS products in the hospitality industry
What I did
Full stack product manager for data intelligence product suite
Product 1: Hotel dashboard for business performance
Technologies:
ASP.NET
Highcharts
React
Highlights
- Product commercialization
- Contributed to generating more Freemium to Premium product subscriptions in 6 months
- Product customer and UX research for full Dashboard redesign
- Led the launch of new dashboard reports for Cancellations and Promo codes from concept to launch during the pandemic, resulting in 20% YoY revenue growth
- Analyze customer feedback on previous iterations and competitor products to find growth opportunities through existing and new custom dashboards for hoteliers
- Introduced solid UX enhancements to level up the dashboard UX, fix key issues and introduced new charts, data visualization elements for better data interpretation
- Developed sales product battlecards for account managers and Sales
- Created product marketing materials for full product commercialization
- Created product documentation and performed product demos for internal stakeholders and clients.
Product screenshots
Product 2: Competitive Pricing Software which monitors competitor pricing and parity for all hotels in different online distribution channels while providing reports to understand a hotel’s business performance.
Technologies:
- ASP.NET
- APIs
- React
- Node JS
- PHP
- Python
- Scraping and crawling
Highlights
- Delivered a smooth product delivery after a full product redesign and roll out of a suite of new features
- Developed Rate Parity engine MVP and conducted quick feedback loop, experimentation to save future development resources
- Improved real time price shopping experience UX through analysis, low fidelity mockups and product design collaboration
- Launched rankings and reviews feature from product discovery to delivery
- Created various product packages, made a decision about pricing and feature set
- Drove 25% of Freemium to Paid product subscriptions in a 3-month Free Trial program
- Started a full product measurement and overall platform usage monitoring. Analyzed how often users are logging in and using key features, developed hypotheses to drive feature adoption.
- Started product engagement initiatives to promote key features and boost product usage
Product 3 – Enterprise level parity price monitoring software for price parity with OTA
Highlights
- Led the product development from discovery to launch
- Overseen the full product development lifecycle
- Researched the market and competition and prepared the go-to-market strategy for international expansion in Japan and France.
- Worked on the product design of custom alerts and data visualizations
- Identified product opportunities to commercialize and develop the product differently to serve two different user groups through 1 intuitive UI /cluster revenue managers and local revenue managers/
- Identified and capitalized on product features to expedite user´s decision-making and action on price disparities, resulting in 75% growth of product adoption in less than 1 year
- Implement a streamlined product launch for internal stakeholders and big enterprise clients in Japan and France
- Adapt the product expansion in Europe and other APAC markets.
Other products and highlights:
- Managed 3 key products and 2 auxiliary ones in a fast-paced dynamic environment and highly competitive travel hospitality industry.
- Worked with Sales, Account Management and Marketing to develop and maintain product positioning and messaging, as well as to coordinate product launch activities.
- Engaged with customers directly and internal stakeholders to hone and refine product capabilities, drive product delivery and user experience improvements
- Developed and overseen incidence management workflow for software defects /Kanban board and communication with Customer Support/
- Cultivated relationships with partners and clients of product´s APIs
Netcentric
Adobe AEM Product Owner and Product Consultant for enterprise clients
Type: IT consultancy, building Adobe products
Products: Adobe AEM CMS blocks and new digital website experiences
What I did
Product owner / IT business analyst
Technologies:
- Java
- Sketch
- Adobe AEM
What I worked on:
- Produced project documentation such as SOWs, requirements documents, wireframes, mock-ups for IT systems and functional specifications
- Translated business requirements to technical solutions through eliciting product requirements
- Conducted analysis of IT processes and structured the creation of requirements for IT systems
- Used software modelling methods (UML, flow charts, use case), methodologies and process models to drive the software development
- Managed product delivery from concept, through design, development, business stakeholders´approval and launch
- Tested developed functionalities before going live and raised, prioritized software bugs
- Worked closely with clients, the product development team and client´s designers to ensure alignment and joint accountability for successful completion of product milestones
- Managed backlog of feature requests and product enhancements
- Conducted product demos for the client
Highlights
- Participated in the launch of a new digital product, website of a key bank client in Spain
- Worked on user stories development for digital asset management software for Danone
- Worked on the product development of a DAM product for Adobe
Button – Return to my portfolio
LastMinute
Industry: Travel, OTAs
Products: Digital product, websites
What I did
SEO Web Product management
What I worked on:
- Partnered with SEM and launched a new Lastminute.com UK destinations experience /landing page design, development and testing/
- Managed 5 direct reports.
- Built and owned the three-month, one-year SEO product roadmaps, translating high-level business objectives into actionable SEO product features focused on delighting users while capturing traffic and revenue.
- Supported the launch of a new brands, SPA and wellness, Wellness and experience for UK /worked on SEO product requirements, CRO elements, UX, landing pages, technical website specifications, testing of features prior to launching live/.
- Participated and contributed in cross-functional website projects to improve ecommerce product experience.
- Shaped the vision, strategy, and roadmap for SEO features.
- Collected questions and ideas for geographically dispersed SEO teams to turn those into product requirements.
Church Dwight Canada
Industry: Ecommerce
Products: Digital product, websites
What I did
Digital Product Consultant
Viviscal and Toppik Canada brands
- Develop and maintain an appropriately prioritized backlog of user stories for implementation.
- Document and maintain a rolling 6 to 12-month product roadmap of key SEO and CRO milestones
- Works closely with Web Development and Web Operations leads to optimize our codebase to improve Page Speed Insights scores across all digital properties
- Analyze user behavior and generate customer insights to solve real user problems through CRO, Optimizely experimentation and make an impact on business goals
- establishing metrics and analyzing results to adapt digital strategy
- Strong UX background and capable of concept development in partnership with design teams.
- Dig into customer data and pull out common traits and behaviors, and then they use this data to create experiments that test and validate their insights.
- Sets the quality standard for delivery. Responsible for the development of user story acceptance criteria (test plans) and accepts each story to ensure adherence to the quality standards.
- Define QA/testing plans and responsible for testing new product features.
- Coordinate pre/post-release analytics and success measure reporting.
Accountable for delivering incremental, data-driven improvement to the organic search performance and ecommerce conversions of key digital properties (websites).
Collaborated on the web product development for eCommerce websites Viviscal and Toppik Canada.
Performed UX/UI research and collaborated with remote engineering teams to build and launch custom ecommerce CX solutions to drive more organic traffic, better UX and increased conversions.Contributed to launching a new ecommerce shop for Toppik Canada, implementing CMS, website audit preparation, business requirements, technical specifications.
Communicated roadmap, performance and new initiatives to stakeholders
Brick Anew
- Led the product design, product management, delivery team and ecommerce, conversion rate optimization initiatives to launch a new shop and migrated it from Magento to Woocommerce
- Produced new website flows and customer journeys
- Devised a plan for conversion rate optimization success from launch
- Produced low fidelity mockups for the new website to ensure using all growth and revenue opportunities
- Created development specifications for the new ecommerce shop
- Performed QA testing prior to launch
SBTech
Contributed to the product development of an online sports betting and casino platform designed to offer sports betting products and services /resolved issues with Javascript content visibility, designed new landing pages to optimize traffic and player´s user journey on the websites, produced SEO requirements/
Produced requirements for new landing pages of a new casino platform
Telerik Progress
- Coordinated development efforts on a full CMS migration and website redesign for 4 websites to merge into one.
- Gathered marketing requirements and produced project specifications for new website launch