Product Management Services

Passion to manage and develop user facing digital products with real impact ❤️ 💡👩‍💻

Interim Product Management

Product Leadership is vital to success. I can help you discover, synthesise the needs of your customers, translate these in strategic insights for a compelling and inspiring product vision, strategy and roadmap.

• I love translating complex concepts into simple solutions.
• Create a product roadmap
• Spearhead product strategy and requirements/ user stories
• Inspire the squad of engineers, scientists, analysts or/and designers
• Product leadership
• True product ambassador
• Be the right hand of the product designer 
• Manage the full product management lifecycle, from ideation to tactical execution. 

Product Growth

Intersection with Marketing

• User onboarding
• Product growth strategies
• Creation of user flows
• Customer journey analysis
• Customer acquisition and retention
• Product engagement and product usage tracking, using data and metrics to the strategy.

Freelance Product Owner

As a certified Scrum Product Owner with 6+ years of agile, scrum experience under my belt, I can help you with the following:

• Agile PM, project management, act as an agile scrum coach or project manager to drive smooth execution with agile and scrum
• Work with engineering to understand what is feasible from a technology standpoint
• Scrum Product Owner: experience working in fast-paced product development organisations with an agile product-engineering environment, lead the scrum ceremonies and drive product delivery.
• Create clear goals for the team and drive the execution of product development with a  team of engineers and designers to deliver impact for users and the business.
• Relentless prioritization to make tradeoffs while staying on top of the committed backlog and key initiatives.
• Manage the product backlog, being able to balance multiple competing priorities under tight deadlines. Create the list of backlog items and prioritize them based on business objectives. 

• Develop project plans and associated communications documents; determine tasks and proactively manage changes in project scope, identify potential deviations and create contingency plans. 

Ecommerce Product Management

• Lead the ideation, research, design, development, and launch of user-centric e-commerce products
• Understand user needs; identify and define product requirements
• Behavioral analytics with Hotjat and experimentation to increase conversions

SAAS Product Management

• Define and refine commercial B2B models and pricing levels for our suite of applications 
• Observe and hypothesize around commercial models and pricing levels, design and execute experiments to ensure optimal monetization.
• Sales is a team sport. I collaborate with account management, sales and services teams to uncover opportunities, build relationships, convey the product roadmap and close deals!
• Go to market
• Competitive analysis of product features
• Prepare product materials for Marketing

Product User Research and UX Design

• User-first mindset with experience in user research and testing
• Scope and run customer research and usability studies
• Experience with discovery in UX research & benchmarking
• A/B testing to roll out different versions of the product, landing page, or a new feature,  to see what the response is.
• Make thoughtful hypotheses, test, learn, iterate, and repeat –applying small changes and big bets as you develop your product.
• Conduct user research (interviews, surveys, etc), work closely with the UI designers  to communicate designs and requirements to developers.

• Concept and usability testing
• Create user personas  
• Market and competitor research
• Developing wireframes and prototypes

I especially like redesign and re-launch of websites and analytical dashboards 📈