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Hi there, I’m Ani.
I’m a product management professional living and working in sunny Spain ☀️ . When I’m not creating value, conducting a user research, working on a product release or trying to hone my watercolor painting skills, I’m out walking by the beach 🌴 or hiking ⛰️ with my family.
I am obsessed with growth, delivering value, finding problems and delivering true solutions that delight users.
I’m a product manager with a strong background in marketing and passion for user experience and product design that delights.
I’m focused on building and marketing converting customer-centric websites and quality, easy-to-use software that solves real people’s needs.
I love working with people from different backgrounds.
I enjoy solving problems, troubleshooting issues, helping others, facing challenges and coming up with solutions.
Product Management and Marketing Ninja
I have more than 10 years of experience in digital marketing, product marketing and product management. I have broad experiece in other areas and define myself as UX-driven + customer-focused. You’ll find it all throughout my work!
Expertly Trained
I studied UX and Digital Marketing, but I’m curious and honed my skills in multiple areas. I am a fan of continuous education and achieved certificates as Scrum Product Owner (CSPO), UX fundamentals to name a few. Everything I learned and continue learning goes into every project I start. I’m a strong believer that formal education is important, but the readiness to keep learning and apply the knowledge matters much more!
Communicator Extraordinaire
Communication is key. I am experienced in cross-functional communication and served as the bridge between technical and business audiences.
Agile Methodologies
I practice Agile, because I like creating value and improving continuously.
International + Remote 🌏
I’ve worked with remote international professionals across different time zones. I’m comfortable to collaborate with geo dispersed, cross-functional teams and like it!
Drop me a line!
I’m looking for new challenges and contacts to share valuable info! Please drop me a line if you want me to get started with your next project or just to say hello!
Experience
I have contributed to various projects and executed on many initiatives both in-house and as an individual consultant that gave me the opportunity to develop my knowledge of software product management, product marketing, project management for digital and software development project, SEO, conversion optimization, content strategy, business analysis.
Values and Strengths
I’m a curious and open-minded person who is passionate and my entrepreneurial spirit makes me bring value and always optimize everything that I do.
I believe that growth and inspiration are a result of the infinite power of constant learning.
I am:
- Empathetic
- Humble
- Good listener
- A person with a true grit
- Individual runner and a team player at the same time
Core Skills
I have a strong background in Software Product Management, Digital Marketing (search, content and analytics), Ecommerce with a sense of UX.
List of core specialties:
- Software Product Management
- Product Marketing
- SEO
- Ecommerce
- B2B
- Consulting
- Content Strategy & Marketing
- Business Analysis / Requirements Engineering
- Project Management for digital
- UX & Information Architecture
Education & Credentials
Master in Communication & Digital Marketing
Certified Scrum Product Owner
- Master in Marketing (UNWE, Sofia)
- Product Development Course by Udemy
- Human-Centered Design: An Introduction by Coursera (part of Interaction Design Specialization)
- Design Principles: an Introduction by Coursera (part of Interaction Design Specialization)
Social Computing: an Introduction by Coursera (part of Interaction Design Specialization) - Input and Interaction: an Introduction by Coursera (part of Interaction Design Specialization)
- Python Automation (automation for daily tasks) by Udemy
Languages
- Bulgarian – Native
- English – advanced, C1 – Cambridge Advanced Certification in English, C1 level (2004)
- Spanish – proficient
What I like ❤️
When I’m not working, I like being with my family, travelling, relaxing, dancing zumba, being in the nature and by the beach ☂, hugging my dog (I’m a dog person 🐾.), doing my best to improve my drawing skills.
